Nowy is an AI-driven trip itinerary planning application that has been available on the App Store for two years.

Despite its comprehensive functionality, Nowy has experienced a modest growth rate in downloads. In contrast, competing apps like Wanderlog and Out of Office have seen significant increases in their user bases.

The lack of a design system for creating interfaces led to inconsistent styles in fonts, icons, and UI components, resulting in poor hierarchy and a suboptimal user experience.

Refined the interfaces using the new design system

Refined the color palette

The Nowy logo featured seven main colors, plus white and black, which made the old interfaces overly colorful.

I adjusted the primary color to ocean blue from the logo for better contrast on the interface, and defined green as the success color and yellow as the warning color to ensure the color system aligns with our brand.

Refined the typography for a clearer and more consistent hierarchy on interfaces

The Nowy developer team chose Arial as the primary typeface for the interface. However, its limited font weights and conservative style fail to reflect the advanced AI itinerary technology and brand image.

The Nowy app is developed using iOS tools, which offer limited default font options. I chose SF Pro for its excellent legibility and strong performance on the interface.

Designed a cohesive icon system to strengthen brand identity and improve communication.

The Nowy app lacked a consistent icon style, making the interface look cluttered and reducing the clarity of the functions.

To align with Nowy's brand identity, I designed new icons that clearly indicate functionality on the interface, improving usability.

Developed a comprehensive button system to enhance clarity and improve call-to-action effectiveness.

The previous interface used inconsistent button colors, with low-contrast text on the buttons. There was also unnecessary text in the call-to-action buttons.

Ocean blue was used for primary buttons to emphasize the brand color and create a consistent interface, with a focus on ensuring strong contrast between the text and button colors.

Optimized the design of Cards for a more intuitive and cohesive user interface

Different types of content needed to be displayed on the information cards, but the previous design didn't provide layout variations.

Enhanced the layout of information cards and created variations for displaying content on the cards

The previous itinerary card design provided limited travel information for users. The Public and Personal Display versions only showed the location name, rating stars, and a “Book Now” button.

Enhanced the itinerary card information to provide users with essential travel details while editing or browsing the cards, and used different colors to signify the various days.

Crafting an illustration style for app interfaces and promotional materials