TYPE Branding
CLIENT Cocoa Cafe Chattanooga
SECTOR Non-Profit organization
DUTY Logo and Branding Design
Cocoa Cafe Chattanooga is transforming a neglected building in the heart of the community into a vibrant cafe and kitchen incubator. More than just a gathering place for locals and visitors, it serves as a launchpad for emerging culinary entrepreneurs in and around Chattanooga. Committed to diversity and inclusion, Cocoa Cafe creates a welcoming space where everyone feels valued and celebrated.
Cocoa Cafe Chattanooga aims to bring the community together, support local businesses, and contribute to the cultural and economic growth of South Chattanooga.
This project aimed to transform an overlooked building in the heart of the community into a thriving cafe and kitchen incubator. After collaborating with the organizer and refining design drafts, we finalized a logo featuring a coffee cup with steam—symbolizing the Cocoa Cafe Chattanooga brand’s core values of inclusivity, diversity, and passion.
The Cocoa Cafe Chattanooga logo features a coffee cup with steam, symbolizing warmth, connection, and shared experiences. The handle is intentionally placed on the left to represent the cafe’s commitment to inclusivity and diversity, ensuring that everyone feels welcome. The rising steam embodies the spread of love and passion, reflecting the energy and dedication of Cocoa Cafe’s staff in helping the community grow and connect. Rooted in these core values—diversity, inclusion, and passion—the cafe strives to be a vibrant gathering space where people from all walks of life can come together to connect and enjoy great coffee.
photo by pexels.com